A global leader as a private label brand producer, M-Industry’s customer-driven legacy dates back to 1925
when Migros Group founder, Gottlieb Duttweiler, proactively propelled the industry forward with important
economic and social consequences that forever changed how consumers shop and perceive brands. His determination
and smart leadership paid off, enabling Mirgros to meet unprecedented challenges. To start, Duttweiler
boldly challenged the brands. This proved to be an essential kicking-off point to confidently surpass the
competition with value pricing. Manufacturer and factory acquisitions followed. The burgeoning company’s
private label strategy was the ultimate growth driver and game changer.
The rest is ... history. The Migros Group has effectively maximized operations at home and abroad while
catering to consumer tastes. Migros is recognized as Switzerland’s largest supermarket retailer and holds
top-ranking status for grocery and non-food goods, manufacturing and global exports under the auspices of
its division, M-Industry. The firm’s comprehensive range of private label Swiss food specialties and
personal care and household consumer goods are the enduring legacy of Swiss tradition and lifestyle.
21st Century Vision
M-Industry has taken its heritage-rich founding principles and put them to work, prompting international
expansion through export strategies, manufacturing and technology, and product innovation within a proven
The impressive multi-faceted division of the Migros Group has ventured beyond Switzerland in pursuit of
building its mounting private label presence. M-Industry’s reach now extends to the United States and Canada
as well as Germany, the United Kingdom, France, Austria and Japan. The grocery and non-food store
brand pacesetter has gained a foothold with worldwide initiatives that resonate, while continuing to maintain
a heritage of outstanding quality, tradition and originality.