The prime source of competitive advantage is differentiation. Since Migros was founded in 1925, our core
business strategies have focused on private label store brands. After all, Migros is the largest supermarket
retailer in Switzerland selling more than 80% of store branded products. With a culture of retail to our name,
our lineage has set the bar: The sharper your differentiation, the greater your advantage. Today M-Industry
develops strategies that deliver results in the food and non-food sectors. Our expertise is one of the many
tools we share with retailers. Profitable private label store brands that fulfill market needs are what we
M-Industry is the private label leader! The company has been changing the way brands are perceived since
Migros was first founded. The birth of a groundbreaking idea in 1925 has steadfastly enabled us to leverage
our expertise over the decades. Trust in our accomplishments, M-Industry brings more than 20,000 products
to consumers worldwide.
We offer turnkey benefits, providing retailers with everything it takes, from proprietary category
insights to market appropriate product solutions. Advantage comes from successfully seizing
M-Industry is here to collaborate with category teams.
The M-Industry goal is to provide our retailer partners with the best insight of the big picture. We do so
by leveraging our Swiss lineage; retail strengths that effectively guide the development of your store brands
from conception to shelf presence and after-launch strategies. That requires know-how, confidence and
competency. As pros at creating turnkey private label store brands, our Migros history speaks for itself.
We provide the tools required to make your private label store brands resonate, from pricing and packaging
to display concepts, along with a perspective on the competitive landscape. Category analysis is a critical
part of our upfront product research and development. Our Knowledge bank is yours; M-Industry case studies
are definitive guidelines.
M-Industry knows that category management maximizes results and grows brands. Category management determines
a retailer’s connection with shoppers. Thanks to the retail heritage of Migros, we come equipped and understand
category management and the magnitude of new products, sales analysis, added value line extensions and
assortment diversity. When M-Industry develops private label store brands, we optimize product solutions to
help you grow sales.
Supply Chain Management
To meet the needs of our global retail partners, our proven optimized Supply Chain Management and IT systems
are based on commercial success. While our manufacturing and research and development emanates from Switzerland,
M-Industry spans the globe with distribution hubs to serve our retailer partners around the world.
Our capabilities are proven; Migros is the largest supermarket retailer in Switzerland. Lineage lessons are
today’s integrated solutions, which are utilized in Switzerland and made use of across the globe for our very
best on time and cost-effective supply chain process.
Our steady stream of value-driven new products spans both the food and non-food sectors. We ask all the right
questions and assess product categories in order to sharpen our execution and enable your private label store
brands to succeed. Swiss quality and tradition remain steadfastly at the forefront; our expert research and
development teams anticipate what consumer markets need and analyze how best to fill product gaps as well as
create custom product lines.