The prime source of competitive advantage is differentiation. Since Migros was founded in 1925, our core business strategies have focused on private label store brands. After all, Migros is the largest supermarket retailer in Switzerland selling more than 80% of store branded products. With a culture of retail to our name, our lineage has set the bar: The sharper your differentiation, the greater your advantage. Today M-Industry develops strategies that deliver results in the food and non-food sectors. Our expertise is one of the many tools we share with retailers. Profitable private label store brands that fulfill market needs are what we do best.